Ok, well, look, it's like in 1984. Haven't read it? Please leave this website, read the book, and then come back.

It's one of the oldest tricks in the book - so old, in fact, that like the use of certain expressions ("Indian giver", "Operation Iraqi Freedom", for example) we employ the technique without even realizing it's propaganda.

The technique involves juxtaposing two ideas until they seem to belong together, instead of being at odds. We see it all the time in the naming of residential subdivisions, often named after the thing that was destroyed so they could be built: Orchard Lane, Forest Estates, or my favorite: Equestrian Oaks - a real subdivision near where I grew up, on the former land of a great horse farm. Also note the names of cars, which have trashed much of what was once beautiful here: Mustang, Cherokee, Eagle.

So here you have a (white) storybook Native American - and a noble one at that (hint: you can tell by the number of feathers), and the title: "Peace Token: Cigarettes, Fireworks". You see, cigarettes, fireworks - oh, and the place actually sells guns as well - were offered as tokens of "good faith" to the people the Europeans encountered as they invaded this continent. This picture asks us to remember that, instead of thinking of tobacco and firearms as the very things that destroyed whole cultures of people so the invaders could have their land. We're asked to believe that last part was some kind of horrible accident best forgotten.

Got it? Good. Let's get on with the story, cuz it gets better...